Space and Gravity: We understand intangible values like price or worth using spatial and physical metaphors: high or low, rising or falling. Although intangible value has no physical properties, we mentally map it onto ideas of space and gravity. For instance, we imagine a lowest point for value, equating a price drop with a sharp fall and a rise with a slow climb, as if gravity is at work. This illustrates that our thinking applies the rules of space and gravity to even the most abstract concepts. - Joseph’s “just my thoughts”
Most entrepreneurs do not charge their customers for the cost of self-emotional work. However, some business owners charge (or commercialize) their emotions and bill clients. There are various methods for commercializing appraisals, such as charging by the hour, charging by difficulty, and charging by the choice of conditions (options). This is because no culture in real life converts emotions into money. - Joseph’s “just my thoughts”