Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
If capability defines whether you can do something, ability determines how far and how much you can exercise it. Capability is a possible state with a purpose, while ability is a state in which a specific objective is set for achievement. Therefore, without a goal, there is no actual ability. People with such excellent abilities are known as specialists. The result of ability is termed performance, which reflects how well the goal was achieved using that ability. - Joseph’s “just my thoughts”