An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
Good design balances "form follows function" and "function follows form. An example of a design where form follows function is an airplane. An example of a design where function follows form is a doorknob on one side of a sliding door that opens only in one direction. It doesn't matter which came first, the chicken or the egg. The more you understand the technology, the better the design will be. With their many features, smartphones have simplified their form with touchscreen functionality. - Joseph’s “just my thoughts”