Anticipation and Verisimilitude: The degree to which a creator convinces audiences that a work is authentic and trustworthy is called verisimilitude . Verisimilitude relies on anticipations. For example, people view photography as a realistic medium, while they consider painting to be non-realistic. Consequently, they see picturesque photos and hyperrealistic paintings as valuable. In other words, scarcity and value are found only in works that either meet anticipations related to verisimilitude or fantasies. Content that lies in the middle often tends to underperform at the box office. - Joseph’s “just my thoughts”
McDonald’s main menu featured barbecue, and the hamburger was one of 27 items. McDonald’s provided a system for customers to order directly, pick up a hamburger after a while, and serve the food on a plate rather than in a wrapper. When they faced stagnant business, they looked back at the cause and found that 80% of sales came from hamburgers, French fries, and beverages. It took a long time to reduce the menu and switch from plates to wrappers. The past holds back the present and the future. Poor success also involves the burdens of the past. - Joseph’s “just my thoughts”