One of the key principles of money is ‘opportunity cost.’ It means that when I buy something, I have to give up something else in return. We think we buy because we need something, but we often forget that we could buy something else instead. We rarely consider ‘opportunity cost’ when making a purchase. We do not compare other values against our needs. Buying something means giving up something else, but we often don’t realize it. When we spend money, we should also consider the ‘opportunity cost’; yet, in reality, we aren’t trained to do so. By making a purchase, we bypass the value comparison that may not offer any additional benefits. Maybe it’s because we lack knowledge, or perhaps the idea isn’t appealing. - Joseph’s “just my thoughts”
Originally, the Louis Vuitton suitcase had no wheels. The ancient journey was the exclusive possession of the nobility and the rich. It was hard to go alone because there was a lot of luggage to travel with, so it was usually possible for people who could handle servants. Therefore, there was no need for wheels in the bag then. Popularized travel is a product of the late 20th century. When we look at the wheel of a suitcase, we have to be able to look at history and class together. And we should be able to see the essence of luxury goods. - Joseph’s “just my thoughts”