Pricing Power : The phenomenon where the value of money falls below the price of goods is called inflation , and it is said we are currently in an era of inflation. However, it’s not that simple. Inflation is realistically characterized by prices not rising all at once during an inflationary period but rather increasing rapidly for some items and slowly for others over several years. This phenomenon is known as the ‘ Cantillon Effect .’ In other words, inflation is neither uniform nor regular. Conversely, when prices fall below the value of money, it is referred to as deflation . To survive deflation, companies must innovate, often by reducing costs and expenses. During inflation, rising costs must be passed on to other economic agents through increased prices, a concept known as Pricing Power. Since companies cannot pass on all the rising costs, many go bankrupt during periods of inflation. - Joseph’s “just my thoughts”
The human tongue identifies five distinct tastes. With the exception of sourness, the other tastes alert us to vital nutrients necessary for human survival. So, what is the importance of acidity? The sensation of sourness arises from the concentration of hydrogen ions (H+) present in water. As the concentration of hydrogen ions rises, the pH level lowers, leading to increased acidity and a stronger sour flavor. Sourness is both the most appreciated and least favored taste among humans. We utilize the scent of decay along with the sour flavor to differentiate between edible and inedible food. When ripening occurs appropriately, it is termed “fermentation,” while excessive ripening is referred to as “rotting.” Fermentation indicates that food is safe to eat, whereas rotting signifies that it should be discarded. In essence, acidity is fundamentally tied to human survival. - Joseph’s “just my thoughts”