Metropolis and Transportation: For mankind, a ‘city’ was a ‘place’ where people were born, grew up, and eventually died. It was initially difficult for humans to choose a ‘place’ to live. Humans had to follow the fate they were given. However, with the development of transportation and the widespread adoption of online networks, humans have been able to select their own places of residence. Throughout history, humans have only been able to voluntarily choose where they want to live for a short time. Achieving freedom of movement marks a fundamental change in the form and character of cities. The development of transportation has completely transformed our lives. The emergence and evolution of transportation means, such as electric vehicles and high-speed trains, indicate that we are in the middle of a revolution that humanity is experiencing for the first time. If you do not respond to these changes, you will face difficulties. - Joseph’s “just my thoughts”
Starbucks Korea sells a 355ml tall size cup of Americano at KRW 4,500. It contains 3.5% solid matter to at least manifest tastes and flavors. The rest is just WATER. We should simultaneously drink 96.5% of the water to get just a few 3.5% together. The average production cost of 1ml of tap water in Seoul is KRW 0.00051. That's the same as paying about KRW 4,000 for a cup of tap water of about 350ml. We would think of how much we make money by selling coffee, but it's our misunderstanding. As an excuse for a few solid matters of "coffee", they're selling tap water at the unbelievable price of over KRW 4,000. They're making money with the cheapest solvent 'WATER', not 'COFFEE'. But almost all businessmen are trying to sell the solid matters of 3.5% at a high price. The reason, businessmen cannot make money is they make the wrong selection which cannot make money since the beginning. The making structure is first, and the effort is second. - Josep...