Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
To concentrate, you must first give up. The choice lies in setting priorities, and to overcome the limits of concentration , you must boldly let go of things of low importance according to those priorities. Greed hinders the act of giving up. Not giving up is not merely about intelligence; it involves morality , values , and a person’s character. This is also why human beings do not succeed based on knowledge alone. Even if you decide to give up, concentration exists in another dimension. Choosing something means also giving up or rejecting something else. At this juncture, a value exchange occurs between what is chosen and what is discarded. Thus, our greed is linked to comparative values . The next choice and abandonment depend on the values I already possess. - Joseph’s “just my thoughts”