There exist two categories of leaders: those who prioritize individuals and those who prioritize circumstances. Which category do you fall into? Leaders who prioritize circumstances may easily overlook the needs of individuals, driven by an underlying fear of adverse outcomes impacting them. Ultimately, those who favor circumstances above individuals exhibit a tendency to prioritize self-protection over the welfare of those they lead. In contrast, leaders who prioritize individuals, even amidst challenging situations, demonstrate the qualities of exemplary leadership. - Joseph’s “just my thoughts”
Believing that customers and consumers are identical can be misleading. These two terms are fundamentally different. For instance, parents don’t purchase a diaper after trying it on themselves, and pet owners don’t eat pet food before buying it. When the buyer is distinct from the actual user of the product, it’s crucial for sellers to approach product strategy and purchasing considerations with this distinction in mind. Often, we engage in business without fully understanding the nature of the products involved, which can lead to failure. - Joseph’s “just my thoughts”