Life is a journey to find intersections. It’s about discovering commonalities between two different attributes: what I want to do and what I am good at, what I recognize and what others recognize, and what I have to do and what I want to do. Knowing your identity well increases your chances of success. However, many people focus only on what they want to do. This mindset can weaken the connection between me and others. We live each alone in this world, but not completely alone. - Joseph’s “just my thoughts”
Believing that customers and consumers are identical can be misleading. These two terms are fundamentally different. For instance, parents don’t purchase a diaper after trying it on themselves, and pet owners don’t eat pet food before buying it. When the buyer is distinct from the actual user of the product, it’s crucial for sellers to approach product strategy and purchasing considerations with this distinction in mind. Often, we engage in business without fully understanding the nature of the products involved, which can lead to failure. - Joseph’s “just my thoughts”