Joseph's "Just My Thoughts"

Remembering something is not the same as knowing it. Just because you remember a lot doesn’t mean you know a lot. To ‘know’ means to grasp things and phenomena in relation to one another by separating and removing unnecessary or unimportant details, which allows the essence and core to be easily discerned. Furthermore, by embodying that knowledge and information through experience, the essence and core can be freely applied in any situation, providing a perspective that can be easily explained to others. Knowing in relationships and situations is called ‘ understanding ,’ while realizing the essence and core of yourself is referred to as ‘ awakening .’ - Joseph’s “just my thoughts”

In the animation “ Finding Nemo ,” the main character, Nemo , asks questions about the sea and where he lives. “What is the sea?” Hearing this, the dolphin puts Nemo on its back and jumps over the water to reveal her world. When you are in the sea, you do not know what the sea is. However, when you rise above the surface, you can see that the sea is a place where water gathers at a low level, and above it are air and land. She eventually realizes that she is also on the ground with water. If you want to understand the essence and grasp the reality, you must step out of the place you belong to for a while. Further development and reform can be expected. - Joseph’s “just my thoughts”

The fantastic idea I had was that someone else in the world had the same idea. An easy place to check is the stock market . People in the world are either as smart as I am or smarter than I am. There are no good ideas, only different thoughts. It is essential to try to think differently from others, even if the utility value of different thoughts is not high. The utility value of thought increases only when the ability to grasp the essence and the experiences gained from life come into play. Think differently from others within your own abilities. - Joseph’s “just my thoughts”

The most difficult writing in the Bible that I’ve ever read is ‘Job.’ In introducing ‘Job,’ the Bible states that he was a rich man of strong faith and the head of a happy family, but it does not explain the origins of the blessings he enjoyed. As he endures indescribable hardships, the reasons for his suffering remain unclear. In other words, he was blessed without explanation and suffered without explanation. The first part of the book of Job, which describes his blessings, contrasts with the latter part, in which he loses everything and eventually recovers for the first time. Yet, there is no explanation for this recovery either. Job’s life serves as a profound example of human experience. For many, the most painful aspect is to enjoy blessings without reason and to lose those blessings without reason. Our lives compel us to confront this reality, and that is the essence of our existence. - Joseph’s “just my thoughts”

Steve Jobs envisioned integrating a computer chip into existing wireless phones. He seldom pursued new technology development; rather, he aimed to combine existing technologies to achieve his goals. Innovation means creating significant change through the right blend of what already exists. Often, even one’s own business or profession remains underappreciated. If you grasp that well, your chances of business failure will significantly decrease. Unfortunately, this is often not the case in reality. Focus on the essence. - Joseph’s “just my thoughts”

Only a few founders genuinely grasp the essence of their businesses from the start. After launching, they often start to grasp the core of their ventures as their customer bases expand. If startups had a clearer insight into their businesses from the outset, they could significantly lower their chances of failure. The sooner you identify your business’s essence, the greater your chances for success will be. Furthermore, if you can quickly pivot your business direction—even if you realize it later—the likelihood of failure diminishes. - Joseph’s “just my thoughts”

I meet a lot of entrepreneurs from very different fields. All of them have one thing in common. They do not know the nature and essence of their business. Especially in the case of technology-based enterprises, technology is seen as a means to make money. Surprisingly, however, it is often the case that building and managing human relationships, rather than technology, is the core of the business. By separating technology from customer management and collaborating with other business people, I can see an increase in their performance. Instead, they have to give up greed and start. Then their performance is proportional to the amount of patience. - Joseph’s “just my thoughts”

The founder of the guitar company Fender, Leo Fender, said he has never played the guitar. Depending on the nature and characteristics of the business, we must think differently about our confidence in it. For example, it is our prejudice to believe that a famous chef won’t be ruined if he opens a restaurant. The more important priority in business is the ability to grasp the essence than having a career. - Joseph’s “just my thoughts”

There are two kinds of knowledge in the world. The knowledge I can explain, and understand I know but cannot explain. To explain it to others, you must see the essence of that knowledge. The knowledge that others cannot understand means that the person describing it does not know its nature. So the secretary becomes wise. - Joseph’s “just my thoughts”

There is something that does not change even in the changing situation. For example, even if an autonomous vehicle comes out, the transport property of “the machine that moves the space” does not change. In other words, there is a reason for existence that DOES NOT CHANGE as time passes and the situation changes in some work or object. This is called “essence”. Any improvement, development, or attempt to violate this “essence” must fail. Of course, there are times when it succeeds. But that already was not the essence. - Joseph’s “just my thoughts”

The term “pseudo-” means exquisitely similar, but the core differs. This small difference in the core has enormous consequences. When you see a pseudo-doctor, you lose your health or life. When you meet pseudo-religious leaders, you waste your life and ruin your future—this small difference in core changes in fate. So, when consulting, I emphasize the “essence of business” and “identity”. Entrepreneurs don't know the tragedy that occurred by ignoring the small core in peace due to similar reasons. - Joseph’s “just my thoughts”

The essence of cubism is to get rid of the viewpoints of the object. Cubism shows us the inside and outside, top and bottom, front and back of the object simultaneously with 2D reorientation, as a result, the observer's viewpoints disappear altogether. Finally, cubism makes us see the whole of the object. If you want to see the real world, throw away your viewpoints completely. - Joseph's "just my thoughts"