Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Capability belongs to the individual, while ability extends beyond the individual level, as it is essential for setting goals and achieving performance. This implies that one cannot accomplish results alone. To achieve results, there are factors that transcend the individual and are significantly influenced by kairos, situations, and relationships. No single person can control all of these elements. Kairos refers to divine timing, while situations arise from abilities and relationships, which persist as an authority. The effectiveness of a position is termed power, and Max Weber defined it as “the power to carry out one’s will regardless of the will of others.” - Joseph’s “just my thoughts”