Everything that is expressed and recorded externally, such as cell phones, computers, memos, books, and drawings, is an extension of the brain. Our brains aren’t just inside our bodies. This concept is important because extending the ego greatly influences how we see the world. We pay close attention to topics that involve us personally. Self-relevance is a key factor that drives our lives. Personal relationships and possessions get a lot of focus, while other areas seem less important. This is due to a feature of the human brain called ‘selective cognition.’ As civilization advanced, humans delegated parts of the brain’s functions to machines. It was inevitable to make good use of these tools. We should take an interest in the Homo Faber. - Joseph’s “just my thoughts”
When desire intersects with imagination, a product emerges. A product driven solely by desire tends to be unappealing and struggles to capture market interest. Conversely, one built solely on imagination may fall short in practicality and fail to deliver full satisfaction. Desire fuels imagination, while imagination brings us closer to fulfillment. Integrating design into this process constitutes product planning, which brings the product to fruition. - Joseph’s “just my thoughts”