Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
For leadership to be good, one must always grow up with self-objectivity and self-verification. It refers to admitting when something is wrong immediately and changing direction and attitude. However, this meta-recognition property presents a significant obstacle to leadership. People tend to follow a leader who sides with them rather than one who possesses exemplary character and ability. The more reasonable the leaders are, the easier it is to overlook this phenomenon, and the more likely they are to make enemies in the process of making sensible and correct decisions. This raises the question: do you need to be a good leader? Not necessarily. The basic rule is not to use an inflexible yardstick. - Joseph’s “just my thoughts”