Garbage: Nothing starts as garbage; it becomes so when materials used to protect valuables, like packaging, are no longer needed, or when objects become obsolete or worn out after their expiration date, such as second-hand goods. In essence, garbage results from the end of roles or functions, as well as the passing of values over time. Similarly, the mind follows this process. The defense mechanisms of the mind, which I once valued for self-protection, may also become garbage. When they are no longer valid or worth protecting, we may cling to them, though they are mere illusions. Just as with physical waste, mental garbage should be discarded rather than kept. - Joseph’s “just my thoughts”
What someone can share with others is referred to as a “non-rival asset,” whereas the counterpart is termed a “rival asset.” Intangible assets, such as brands and intellectual property rights, fall under the category of non-rival assets. In contrast, tangible assets that physically exist, like buildings and goods, are classified as rival assets. Non-rival assets can theoretically be utilized by numerous individuals simultaneously, and their depreciation is nearly nonexistent even when an original copy exists. Thus, the scale and speed of wealth creation differ from that of an economy focused on existing tangible assets. In Apple, the personality assets of founder Steve Jobs are considered non-rival assets, while the productivity aspect, traditionally seen as a rival asset, has been managed through outsourcing. If Apple focuses solely on non-rival assets, managing the rest becomes straightforward, as they understand the sources of high-added value. - Joseph’s “just my thoughts”