In the animation “Finding Nemo,” the main character, Nemo, asks questions about the sea and where he lives. “What is the sea?” Hearing this, the dolphin puts Nemo on its back and jumps over the water to reveal her world. When you are in the sea, you do not know what the sea is. However, when you rise above the surface, you can see that the sea is a place where water gathers at a low level, and above it are air and land. She eventually realizes that she is also on the ground with water. If you want to understand the essence and grasp the reality, you must step out of the place you belong to for a while. Further development and reform can be expected. - Joseph’s “just my thoughts”
What someone can share with others is referred to as a “non-rival asset,” whereas the counterpart is termed a “rival asset.” Intangible assets, such as brands and intellectual property rights, fall under the category of non-rival assets. In contrast, tangible assets that physically exist, like buildings and goods, are classified as rival assets. Non-rival assets can theoretically be utilized by numerous individuals simultaneously, and their depreciation is nearly nonexistent even when an original copy exists. Thus, the scale and speed of wealth creation differ from that of an economy focused on existing tangible assets. In Apple, the personality assets of founder Steve Jobs are considered non-rival assets, while the productivity aspect, traditionally seen as a rival asset, has been managed through outsourcing. If Apple focuses solely on non-rival assets, managing the rest becomes straightforward, as they understand the sources of high-added value. - Joseph’s “just my thoughts”