Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
When desire intersects with imagination, a product emerges. A product driven solely by desire tends to be unappealing and struggles to capture market interest. Conversely, one built solely on imagination may fall short in practicality and fail to deliver full satisfaction. Desire fuels imagination, while imagination brings us closer to fulfillment. Integrating design into this process constitutes product planning, which brings the product to fruition. - Joseph’s “just my thoughts”