Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
What happens if you have significant debt but also have the ability to issue money? In this case, the debt may become irrelevant. While the government can issue currency, the private sector lacks this capability. So, how does the private sector create money? There are limited methods, including adding value through production, establishing reasons for exchange that involve considerations, or receiving a gift, such as an inheritance. All other methods are illegal. - Joseph’s “just my thoughts”