Space and Gravity: We understand intangible values like price or worth using spatial and physical metaphors: high or low, rising or falling. Although intangible value has no physical properties, we mentally map it onto ideas of space and gravity. For instance, we imagine a lowest point for value, equating a price drop with a sharp fall and a rise with a slow climb, as if gravity is at work. This illustrates that our thinking applies the rules of space and gravity to even the most abstract concepts. - Joseph’s “just my thoughts”
No matter how much honey you have, honey alone cannot attract bees and butterflies. The scent may be invisible, but it exists, and it brings life. As a result, both plants and insects thrive. No matter how hard you try to conceal it, the scent is what you exude. The scent is also significant to humanity. All scents are difficult to hide. The scent is created simply by being present. - Joseph’s “just my thoughts”