The relativity of values causes us to use money irrationally. I go to the supermarket to buy a $15 pen, and the clerk smiles and says, “You can buy this pen for $7 if you walk 5 minutes from here.” Then, most people walk five minutes and buy a $15 pen for $7. But if you want to buy a $1,000 jacket and the clerk smiles and says, “You can get a $992 jacket in five minutes from here,” most people simply buy the $1,000 jacket. Reasonably, walking for 5 minutes equals the effort, and the profit of $8 is the same. However, people might go to a store that sells pens cheaper, but not for the jacket, because the discount rate is too low. In other words, the relativity of comparing values makes us act irrationally. The pen’s discount rate is 55%, and the jacket’s is only 0.8%. Yet, the total amount is the same for all $8, and the effort to gain that profit is identical. Attitudes and misconceptions about consumption influence how we build wealth. - Joseph’s “just my thoughts”
Recording and storing purposes include reloading, confirming, and recalling memories and data when needed later. There is nothing more foolish than when recording and storage become ends in themselves. The same applies to money. When frugality and saving become ends in themselves, the function of generating profit through investing money and creating surplus by spending turns into foolish storage that fails to achieve a positive function. Such a person will engage in activities that neither they nor others can benefit from. We should always examine whether the ends and means have been interchanged. - Joseph’s “just my thoughts”