Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
As every person has a platform on social media, companies aim to allow customers to engage with their products or services. Offering experiential opportunities has gained significance; however, just because customers have experiences doesn’t mean they will share them. A crucial aspect is whether that experience becomes a lasting memory. It’s important to recognize that experience and memory are distinct concepts, and one must consider how to convert an experience into a meaningful memory. Essentially, experiences become memories when customers can fully express themselves during those moments. - Joseph’s “just my thoughts”