The market exists in our minds. Spatial and physical markets are exactly aligned with our brain’s perceptions. If you think small, the market remains small, and if you think big, the market expands. To broaden people’s perceptions, my thoughts must first be large and powerful. When my thoughts collide with those of others, perceptions shift, and markets fluctuate in sync with these new perceptions. That’s why we want to use media to send our messages to the public. It’s also why I need to examine my thoughts carefully before developing markets and understanding them. If I think small, the market also shrinks. Think big and powerful. - Joseph’s “just my thoughts”
In business, the term ‘business funds (capital)’ has two very important meanings. One refers to the initial resources of the business and serves as the standard for measuring profit, while the other indicates that the owner of the business funds owns the business. If the profit rate is high, it shows the business is strong, and the amount and type of business funds needed depend on its size or nature. To start a large-scale business, you need substantial funds. If your funds are not enough, you will have to borrow from someone else or close the business. Until you pay it back, it’s not truly your own business. Business funds reveal everything about the business. In other words, the source is capital, meaning ‘root.’ It’s false to claim the business was successful without any of its own funds. A business must have some form of funds—cash or otherwise—to survive. - Joseph’s “just my thoughts”