False equivalency: A misleading comparison where the comparison targets are forcibly balanced while ignoring relevant differences. For example, claiming that banning guns also requires banning cars. Both cause harm to human life, but guns are designed for lethality and are closely linked to crime, whereas automobiles are meant for transportation and sometimes cause fatalities in traffic accidents as side effects. Comparing these two as if they are the same constitutes a false equivalency. Similarly, saying that apples and oranges are the same because they are both fruits and round is also a false equivalency. We are easily misled by such false comparisons. - Joseph’s “just my thoughts”
In this era, the credibility of the messenger is more important than the content of the marketing message . This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public . Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”