Only when there is a surplus can new things be created. Surplus means having more than what is necessary. Creating something new requires an initial investment in advance. Whether it’s labor or capital—that is, whether labor is purchased with capital—energy can only be used for new work if there is a surplus. Only with prior investment can something entirely new, never seen before, be made. The existence of something that did not exist before in this world results from someone putting in their surplus first. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts