Expectations and disappointments stem from the same root. External factors do not separate expectations from disappointments; rather, internal factors do. We can’t easily stop losing if we lose a little because expectations remain. Moreover, we’re not satisfied with small profits; we want more. In other words, greed is the root of both expectations and disappointments. It’s wrong to say that you’re disappointed because you expect it. Since they share the same root, expectations and disappointments only intersect depending on the situation. With a big loss, you lose patience, and with a big profit, you feel happy only then. Large gains or losses are hard to sustain, but small, everyday victories are easier to maintain because our brains are wired that way. Big negative events often result from a series of small bad outcomes, while big happiness comes from accumulating small joys. Our life is about continuously pushing forward with small but steady steps. Repeating small decisions can le...
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts