Life is a journey to find intersections. It’s about discovering commonalities between two different attributes: what I want to do and what I am good at, what I recognize and what others recognize, and what I have to do and what I want to do. Knowing your identity well increases your chances of success. However, many people focus only on what they want to do. This mindset can weaken the connection between me and others. We live each alone in this world, but not completely alone. - Joseph’s “just my thoughts”
I believe it’s accurate to say that “branding is about suggesting a way of life.” Instead of just stating, “Buy ice cream,” it’s more meaningful to say, “Buy ice cream for the children waiting for their dad at home.” It’s about suggesting a lifestyle, not merely a product. It’s better to imply, “You can enjoy a warm meal with your loved one after a while,” rather than simply saying, “Come to our restaurant.” The definition, role, and function of branding evolve as times change. - Joseph’s “just my thoughts”