False equivalency: A misleading comparison where the comparison targets are forcibly balanced while ignoring relevant differences. For example, claiming that banning guns also requires banning cars. Both cause harm to human life, but guns are designed for lethality and are closely linked to crime, whereas automobiles are meant for transportation and sometimes cause fatalities in traffic accidents as side effects. Comparing these two as if they are the same constitutes a false equivalency. Similarly, saying that apples and oranges are the same because they are both fruits and round is also a false equivalency. We are easily misled by such false comparisons. - Joseph’s “just my thoughts”
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts