Joseph's "Just My Thoughts"

The better you know your identity, the better you understand what to do and what not to do. It’s essential to excel in what you must do, but avoiding what you shouldn’t do is half the battle for success. If you can’t accomplish what you need to do, start by training yourself not to engage in what you shouldn’t. If you can’t make the distinction or find yourself confused, that indicates you don’t truly understand your identity. Solving all problems begins with understanding one’s identity, whether it’s personal or business-related. - Joseph’s “just my thoughts”

The identity of the messenger is more important than the message itself. In other words, it’s crucial to consider whether the messenger’s identity is reliable. It matters more to others that they know who I am and recognize me than how well I have built relationships and interacted with them. Identity begins with my proclamation, and credibility only emerges when others acknowledge that proclamation. If there is a significant gap between my declaration and how others perceive me, I will need to invest considerable time and money to bridge that gap. Similarly, if there is a significant discrepancy between the message I intend to convey and my declared identity, it also requires a substantial amount of time and money. Consumers are acutely aware of these differences, yet they often remain silent about them. Asking others to share their inner self-assessment is as burdensome as expecting them to reveal their true selves. - Joseph’s “just my thoughts”

If you don’t know your identity, you also don’t recognize the power given to you, nor do you know when to use it. It is only because of who I am that I understand where I stand and what power I possess. Identity determines what I should do. If you don’t understand what to do, you don’t know when and what power to apply. Identity is not fixed; it develops or evolves according to circumstances and times. Therefore, identity is an attribute that one should constantly examine. - Joseph’s “just my thoughts”

In this era, the credibility of the messenger is more important than the content of the marketing message . This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public . Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”

Both self-respect and self-esteem are emotions that enable individuals to assess themselves and acknowledge their intrinsic value. Is this a form of identity capitalism? Who evaluates it, and who determines the criteria for value? Isn’t existence or nonexistence itself meaningful and valuable? Isn’t my presence in this world already worth something? - Joseph’s “just my thoughts”

Online marketing and social media involve more than just showcasing personal content or creating a distinct identity; it’s about attracting online visitors to my side. To establish this identity, it’s crucial to clearly define who you are. Without gaining others’ understanding of your actions, beliefs, and preferences, you cannot create a meaningful personal brand. Once you express your identity and interests, the next step is to communicate effectively. Communication is vital for earning the trust and support of others. Through communication, you reveal your personality and character, which can either foster closeness or create distance. This highlights why personality and character play a crucial role in my business; they are essential for forming meaningful connections online. - Joseph’s “just my thoughts”

Zebra appears in the animation Madagascar. He also wants to return to his hometown because he is confused about whether he is white on a black background or black on a white background. There is no difference in the background and pattern change. In zebras, “horse” is the identity, not the striped pattern. The pattern is just a feature. Many people confuse features with identity. - Joseph’s “just my thoughts”

The term “pseudo-” means exquisitely similar, but the core differs. This small difference in the core has enormous consequences. When you see a pseudo-doctor, you lose your health or life. When you meet pseudo-religious leaders, you waste your life and ruin your future—this small difference in core changes in fate. So, when consulting, I emphasize the “essence of business” and “identity”. Entrepreneurs don't know the tragedy that occurred by ignoring the small core in peace due to similar reasons. - Joseph’s “just my thoughts”

In his book Rhetoric, Aristotle identifies three conditions for the persuasion of people: ethos, pathos, and logos. Simply put, ethos is the inherent character of the persuader. Pathos is the emotional state of the persuadee, and logos is the logic of the persuader. The order of importance is ethos, pathos, and logos. If you want to be an influencer, define your identity, nurture yourself, and listen to your reputation, which is 60% and the psychological state of the listener is 30%. Therefore, who and what you are is the most important thing, and the timing synchronized with the psychological state of the persuadee is the second. However, the inferior people are more obsessed with logic and are more convinced. They define people and judge the world based on whether someone is right or wrong. Then they will continue to live a life of 10% inferiors. - Joseph’s “just my thoughts”