Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
A venture company president established an environment that encouraged open dialogue to foster an honest organizational culture, yet soon after, the company’s structure fell apart. Honesty can often be painful. To minimize the hurt caused by honesty, it is crucial to consider who delivers the message. In other words, if a respected individual speaks candidly, people are likely to feel less discomfort. Organizations can falter if honesty is prioritized over a culture of respect. - Joseph’s “just my thoughts”