Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
The format influences the content. Does coffee served in an attractive cup taste better? Short pants look stylish on some occasions, while others seem tacky or absurd. Why do the same jeans have such varying perceptions? Factors like who wears them, the type of fabric, and the context define their coolness or sloppiness. Effective communication relies on a format that is worthy of quality content. - Joseph’s “just my thoughts”