Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
The significant characteristic of a mistake when it has occurred once is that it tends to be repeated over and over again. Therefore, genuine mistakes are only the first ones. After that, each subsequent mistake proves a lack of wisdom. People rarely change, so instead of trying to change them, we should wisely change the system to which they belong. - Joseph’s “just my thoughts”