Connection Trap: Derivation differs from the original. Let’s say you’ve uncovered the secrets to investing in stocks and made a fortune. The secret you hold is valuable, but if you publish a book about those secrets and spend time giving lectures and counseling to teach others, it becomes difficult to concentrate on your main job—investing in stocks. Investments, publications, lectures, and consultations all revolve around the theme of “stocks” and are linked by a single story; however, each has its own distinct features. Expanding your work isn’t easy. Adding another item to a restaurant menu creates additional problems. We think that time is limited, but often we fail to use it wisely. It’s a miracle we don’t fail while spending time as if consuming water. - Joseph’s “just my thoughts”
The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam. - Joseph’s “just my thoughts”