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Just my thoughts #0389

Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”

Just my thoughts #0375

The mass production of artworks is less valuable. Imagine if Van Gogh’s famous works were produced in the same way, with hundreds of thousands of copies distributed worldwide—how much would they be worth? However, if there are too many copies of the original artwork and a growing curiosity about the original, the value of the original increases because of the many copies. In other words, the replicas at this time serve as media rather than as true works of art. Supply and demand also significantly influence value formation, but in the meantime, media actually plays a vital role in establishing value. What is the media that shapes my values now? - Joseph’s “just my thoughts”

Just my thoughts #0172

Doing nothing is also media content. The media showed others something with the obsession that something had to be done. The Norwegian national broadcasting company, NRK, showcased only the scenery of the railroad between Bergen and Oslo for 7 hours and 20 minutes in celebration of the 100th anniversary of the railway’s opening. In 2011, they aired 134 hours of ferry service along the fjord coast. Railroad broadcast ratings were 15% (four times the usual), and ferry broadcasts were watched by 64% of all Norwegians. If you know that humans are not the main characters in our lives, you are guaranteed more fun. Proof of existence and achievement is not everything in our lives. - Joseph’s “just my thoughts”

Just my thoughts #0171

A painting embodies both media and authority. The mural in the medieval cathedral catered to the illiterate, who could not read the Bible. Access to written information was granted solely to priests, representing a form of power. The Reformation diminished this authority. New forms of media transform power dynamics, either generating or redistributing power. This influence shapes our everyday experiences. Writing, photography, and graphics continue to affect power structures. To understand the shifts in power, you must engage in a blend of art and business. - Joseph’s “just my thoughts”

Just my thoughts #0150

The product itself that needs to be sold and developed is the media, but many people plan products to sell on the media. If you cannot accept the world that the product has become the media, you will be ruined. Digital tools have turned the virtual world into reality, and social media is turning it into revenue. Manufacturing is no longer a smokestack industry. It is a world in which it is difficult to plan even the products sold in a mom-and-pop store without considering the media. - Joseph’s “just my thoughts”