If you eat food solely for nutrition, there’s no need to cook it elaborately; just choose a nutritional supplement. However, food intake not only provides nutrients to our bodies but also offers the pleasure of experiencing various tastes, especially flavors known as aromas through the sense of taste. Incense reflects civilization and culture. Therefore, the food business must be cultural, and for fragrance-related businesses such as coffee, wine, and perfume, both a cultural approach and an understanding of fragrance are crucial for success. Occasionally, there are businessmen who try to sell food by emphasizing nutrition while neglecting the pleasure derived from this rich civilization and culture. I recommend that these businessmen sell nutritional supplements only. It is unfortunate to engage in business without a grasp of civilization and culture. - Joseph’s “just my thoughts”
Only a few founders genuinely grasp the essence of their businesses from the start. After launching, they often start to grasp the core of their ventures as their customer bases expand. If startups had a clearer insight into their businesses from the outset, they could significantly lower their chances of failure. The sooner you identify your business’s essence, the greater your chances for success will be. Furthermore, if you can quickly pivot your business direction—even if you realize it later—the likelihood of failure diminishes. - Joseph’s “just my thoughts”