Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Investment techniques involve converting labor income into financial income . In other words, it means purchasing an asset with money earned through labor so that the asset generates profit. But since assets are inanimate, how can they produce income? The answer is that you can profit from an asset’s changing value. You cannot profit if the value remains constant. If there were no volatility in assets , people would have to rely solely on labor to earn money. The issue is that you don’t buy assets that increase in value; you buy assets that decrease in value. Therefore, if you lack the perspective to judge the world, you should abandon the dream of building wealth through assets . - Joseph’s “just my thoughts”