Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
In the future, those who effectively manage the “signifiant” as opposed to the “signifié” will prevail. For instance, if you post food content on Instagram, viewers are not interested in every single menu item. Such details can be found anywhere. Even a self-boarded student prepares and enjoys their meals. If the food represents the “signifié,” then the arrangement of the food itself is the “signifiant.” What users engage with on Instagram is not merely the food but rather the presentation that signifies it. Without a message that stands out, your Instagram is likely to get lost among countless other posts. Remember, the medium is the message, and the message is the medium. - Joseph’s “just my thoughts”