Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
There are two key meanings in the world: abstract meaning and conceptual meaning. Abstract meaning relates to values and philosophy, while conceptual meaning pertains to methodology. A successful businessman effectively understands abstract meaning in a conceptual context. Some businessmen struggle to grasp abstract meaning, whereas others have difficulty with conceptual meaning. It is essential to enhance understanding by collaborating with external experts, regardless of whether it involves developing internal organizations. Businessmen should excel at creating both abstract and conceptual representations. - Joseph’s “just my thoughts”