To be complex, one must first be simple. Because, unless it’s simple, it’s hard to get complicated. Every complex problem is a combination of simple problems. People tend to think that intelligence is complex. However, in hindsight, memory is just a continuation and connection of simplicity made up of thoughtful ingredients. Still, it is burdensome and complicated to find simplicity in an already complex system. Therefore, the pursuit of simplicity is a burdensome decision, one that requires a willingness to understand this complexity first. Growing up in the mind means taking on this burden and being willing to take on the challenge of finding simplicity in a formally complex system. It’s like a child taking their first steps, trying to get up while risking falling with their whole body. - Joseph’s “just my thoughts”
In 2019, the coffee shop franchise Banapresso had 47 branches in Seoul, 35 of which were concentrated in the Gangnam and Seocho districts. There were even other Banapresso stores within 200 meters of each other. It was denser than Starbucks. 100% of orders were placed through kiosks and mobile apps. The elders thought it would be hard to place an unattended order, but when they tried it, they were impressed with how seamlessly they were connected to the register. An Americano costs KRW 1,500 (about USD 1.27). There was only one employee. Everything was ordered at the touch of a button and the coffee was served within 40 seconds. All the bread was made at a nearby headquarters and distributed in batches. Banapresso was the antithesis of a traditional coffee franchise. Its parent company is an IT company that operates a ride-hailing app. The same business can be completely transformed into a different business model, due to the interpretation and context. - Joseph’s “just my thoughts”