Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
The conversation itself is value-neutral. Good and bad conversations are determined by circumstances and methods. Claiming that having many conversations is inherently good is misleading, as not all conversations are beneficial. Sometimes, silence can convey more than words. Dialogue exchanges information, communicates emotions, and conveys intentions and stances. However, a fruitful conversation can occur only when there is an implicitly respected distance between conversation partners, allowing both to express their intentions and thoughts appropriately within that distance. The reaction to these revealed intentions and thoughts ultimately decides whether to continue the conversation, shift to another topic, or maintain a stagnant relationship. - Joseph’s “just my thoughts”