Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Organizations with perfect leaders clearly achieve results. People might assume that such leadership is excellent due to its accomplishments. However, a perfect leader makes decisions only within the limits of their knowledge and does not propose or challenge areas they do not comprehend. After all, a perfect leader shouldn’t fail. As a result, only yes-men surround the perfect leader, while those who disagree tend to leave the organization. What will remain for that leader in 10 or 20 years from such success? - Joseph’s “just my thoughts”