Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Trust acts as glue, binding individuals’ needs, while money operates like a magnet; when distance is introduced, it attracts unwanted elements. Essentially, trust enhances efficiency, whereas money, in the absence of trust, leads to avoidable expenses. When money substitutes for what trust should fulfill, inefficiency and waste significantly increase. - Joseph’s “just my thoughts”