Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
The phenomenon of making choices that contradict one’s genuine feelings in order to avoid isolation or blend in with others is termed the “Abilene Paradox.” Such paradoxes occur when a group’s choice results in unfavorable outcomes, even as a member publicly endorses it while secretly criticizing the group’s original decision. This situation often arises from individuals’ fear that voicing their discomfort may disturb others, particularly in settings that suppress authentic emotional expression. This underscores the difficulty of effective organizational communication and emphasizes the vital role that leadership plays in any organization. - Joseph’s “just my thoughts”