Skip to main content

Posts

Showing posts with the label Dove

Just my thoughts #0480

This world is designed to favor the elderly. Gaining experience through trial and error first means that you have a competitive advantage over latecomers. It also occupies an advantageous position in social organization. This is the advantage that arises from being the first to start. However, the statement that 1 plus 1 equals 2 can be understood without any experience; it serves as an analytic proposition that can be known by reason compared to the aforementioned experiential proposition. In other words, in the realm of analytic propositions, the advantage of being older does not hold much weight. The world needs both experiential propositions and analytic propositions, but experience is not always essential. - Joseph’s “just my thoughts”

Just my thoughts #0095

In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”