An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
Every business has competitors, and succeeding in business means achieving victory over the competition. Winning the competition implies creating a monopoly. One of the most traditional methods of monopolizing the market is offering rebates to buyers, often referred to as a ‘bribe,’ which is illegal. The reason monopolies are so harmful is that they infringe on customers’ choices and benefits, as opposed to merely allowing one company to dominate the market. Facebook acquired Instagram and the messaging app WhatsApp to eliminate its competitors. Although Facebook is primarily a social media platform, why would it consider WhatsApp a competitor? Because WhatsApp provides group chat services to clients, and if it expands, it could easily transition into a social media platform. - Joseph’s “just my thoughts”