Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Previously, the medium held exclusive power over the message, making its truth unquestionable. Now, with digital technology enabling individual media creation, anyone can craft a message. Essentially, messages have transformed into their own mediums. When you produce a shareable message, you effectively become a medium yourself. However, the significance of sending messages is often overlooked. The perceived value of a message shifts dramatically when people trust the messenger’s identity. Therefore, to manage Instagram effectively, prioritize establishing a credible identity and consistently sharing valuable content. - Joseph’s “just my thoughts”