Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
The social scientist’s method of confirming the facts is first to verify the beta error (Type II error) and then the alpha error (Type I error) before accepting the hypothesis as true. In other words, if the probability is less than 5% after focusing on the likelihood of accepting a false hypothesis as true (Type II error), then we risk rejecting a true hypothesis (Type I error) as false. It’s a conservative position that new information will be accepted only when the probability of being wrong is very small. This verification method is helpful if you don’t want to be swayed by conspiracy theories. - Joseph’s “just my thoughts”