Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Metcalfe’s Law states that the value of a communication network is proportional to the square of the number of users connected to it, represented by the formula N(N-1)/2, where N is the number of terminals (users). In other words, if there is only one cell phone in the world, it holds no value. The same applies to computers and software. Consequently, mobile communication service providers strive to distribute mobile phones to consumers, even going so far as to subsidize them. The value of language follows the same principle. However, the impact can vary significantly depending on who is connected to this network. If you are in the business of building networks, you must implement a strategy to quickly attract the most influential users to your network. Therefore, an entrepreneur must clearly and concisely define who their customers are and why they should engage with their network. - Joseph’s “just my thoughts”