One of the key principles of money is ‘opportunity cost.’ It means that when I buy something, I have to give up something else in return. We think we buy because we need something, but we often forget that we could buy something else instead. We rarely consider ‘opportunity cost’ when making a purchase. We do not compare other values against our needs. Buying something means giving up something else, but we often don’t realize it. When we spend money, we should also consider the ‘opportunity cost’; yet, in reality, we aren’t trained to do so. By making a purchase, we bypass the value comparison that may not offer any additional benefits. Maybe it’s because we lack knowledge, or perhaps the idea isn’t appealing. - Joseph’s “just my thoughts”
It's a simple calculation. No matter how unstable the economy, residential real estate prices are unlikely to increase tenfold in a decade. But it's quite possible for the stock of Apple, Amazon, or Google to increase tenfold in that time. That's because they're organizations that continue to create value-added. It's very easy to make better investment judgments and decisions, but our instinct to seek stability can lead us astray. - Joseph’s “just my thoughts”