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Just my thoughts #0435

There exist two categories of leaders: those who prioritize individuals and those who prioritize circumstances. Which category do you fall into? Leaders who prioritize circumstances may easily overlook the needs of individuals, driven by an underlying fear of adverse outcomes impacting them. Ultimately, those who favor circumstances above individuals exhibit a tendency to prioritize self-protection over the welfare of those they lead. In contrast, leaders who prioritize individuals, even amidst challenging situations, demonstrate the qualities of exemplary leadership. - Joseph’s “just my thoughts”

Just my thoughts #0202

In some cases, US real estate agents suggest that homeowners bake bread before potential buyers arrive for a showing. For many Americans, the aroma of fresh bread evokes a sense of family value. When the scent permeates the home, it creates an impression of a joyful household. Real estate brokers aren’t merely selling properties; they are in the business of selling “family love.” Their focus is on conveying “meanings” rather than selling mere products. - Joseph’s “just my thoughts”

Just my thoughts #0046

The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam. - Joseph’s “just my thoughts”