Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
In some cases, US real estate agents suggest that homeowners bake bread before potential buyers arrive for a showing. For many Americans, the aroma of fresh bread evokes a sense of family value. When the scent permeates the home, it creates an impression of a joyful household. Real estate brokers aren’t merely selling properties; they are in the business of selling “family love.” Their focus is on conveying “meanings” rather than selling mere products. - Joseph’s “just my thoughts”