Partnership: We can’t operate alone. Transactions involve counterparties. Ultimately, business is about establishing and managing relationships with others. Without mutual benefit, trade falters and conducting business becomes difficult. When starting a business, keep a partnership in mind. The key to a partnership is “how to share,” not “how much to earn.” If the distribution isn’t rational, distortions will occur within the organization, which can harm the bottom line. Failing to distribute fairly or according to the situation increases the risk of business failure. Breaking up with a partner might seem better sometimes, but the core conflict remains; only it shifts from internal to external. To succeed in business, focus on distributing profits effectively rather than solely increasing them. Learning to distribute well is essential. - Joseph’s “just my thoughts”
Can we sell pesticides to the Maasai? In Maasai culture, flies represent wealth. Ranching and livestock inherently attract flies. If someone arrives and removes the flies, there is no Maasai to welcome them. The focus of the business is not on selling products but on conveying “meanings.” - Joseph’s “just my thoughts”