Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
Even if a work of art or technique that imitates a person is overly clumsy, the favorability declines; conversely, if it is too similar, the favorability drops sharply. This heterogeneous discomfort is known as the “uncanny valley.” Considering these properties, we create robots or create animations. Although technological advancements have made it increasingly difficult to distinguish between live-action and animation, Pixar’s animation clearly shows traces of trying to avoid this uncanny valley. Humans admire these creations, yet they, too, have wrestled with the duality of their nature, as they simultaneously enjoy and dislike it. - Joseph’s “just my thoughts”