False equivalency: A misleading comparison where the comparison targets are forcibly balanced while ignoring relevant differences. For example, claiming that banning guns also requires banning cars. Both cause harm to human life, but guns are designed for lethality and are closely linked to crime, whereas automobiles are meant for transportation and sometimes cause fatalities in traffic accidents as side effects. Comparing these two as if they are the same constitutes a false equivalency. Similarly, saying that apples and oranges are the same because they are both fruits and round is also a false equivalency. We are easily misled by such false comparisons. - Joseph’s “just my thoughts”
McDonald’s main menu featured barbecue, and the hamburger was one of 27 items. McDonald’s provided a system for customers to order directly, pick up a hamburger after a while, and serve the food on a plate rather than in a wrapper. When they faced stagnant business, they looked back at the cause and found that 80% of sales came from hamburgers, French fries, and beverages. It took a long time to reduce the menu and switch from plates to wrappers. The past holds back the present and the future. Poor success also involves the burdens of the past. - Joseph’s “just my thoughts”